Looking for a Digimarc alternative?
Digimarc is the established name in this category. If you're shopping around, here's what we'd suggest measuring, and exactly what Blurry is, so you can judge the fit yourself.
A note on comparisons
We're not going to characterise a competitor's product, pricing or capabilities on our own marketing page. Vendors change what they offer, comparison tables written by the other side age badly and tend to be self-serving, and you can read their material as easily as ours.
What we can do is be specific about Blurry, and suggest the questions worth asking whoever you evaluate. Including us.
What to measure
Robustness against named attacks, with numbers. “Survives compression” means nothing without the quality setting. Ask what specifically was done to the file, and what the recovery rate was. If the answer is an adjective, it isn't an answer.
Per-recipient identifiers. One mark per title tells you a file was yours. One mark per recipient tells you whose copy leaked. Only the second is useful after the fact.
A demo you can break. You should be able to take a watermarked sample, do your worst to it, and watch what the decoder makes of the result, before money or a procurement process is involved.
A stated retention position. Ask what happens to media you upload: whether it's stored, for how long, and whether it's used for anything else.
Honest failure modes. Every watermark has a point where it breaks. A vendor who won't tell you where theirs is hasn't told you the most important thing about it.
What Blurry is
Self-serve forensic watermarking for images and video. Every recipient gets their own invisibly marked copy carrying a different identifier, and decoding a leaked file recovers that identifier.
Our robustness numbers are published rather than described: 11 of 11 attacks recovered, across recompression, resizing, screenshots, social re-uploads, rotation and cropping, with the real decoder output shown next to each attacked file on the demo page.
Pricing is public and starts free. The AI method and video are on the Premium tier at $20/month. There's no sales call, no minimum term, and no per-recipient charge.
You can try that without an account. Take our watermarked sample, attack it however you like, and upload the result to see whether the ID still comes back. What you upload is held only for the length of the check and deleted as soon as it's read.
Where Blurry is the wrong choice
We're a small product, not an enterprise platform. If you need broadcast-scale real-time embedding, an on-premise deployment, contractual indemnities, formal certification, or watermarking of physical packaging and print, we don't do those things and you should buy from someone who does.
If you need to hand fifty people their own traceable copy of a film this afternoon, without a procurement cycle, that's the case we're built for.
Evaluate it without talking to anyone
Break our sample yourself and watch the ID come back, or start on the free tier. Neither requires a conversation with us.